This training day is part of the 7-day Mini MBA Meaningful Marketing programme and can also be followed as a standalone module. It introduces two essential pillars of strategic marketing: developing a market-oriented organisation and using research and insights to make informed decisions.

You'll explore how customer-centric thinking shapes strategy, performance and long-term growth, while gaining practical tools to evaluate market orientation within your own organisation. The day also examines the role of qualitative and quantitative research, helping you commission studies effectively, interpret findings critically, and understand the opportunities and limitations of different research approaches. Finally, you'll discover how AI-powered market synthesis and competitive intelligence can support stronger analysis and better decision-making.

Whether you join this module on its own or as part of the full Mini MBA, you'll leave with practical frameworks and insights to make more evidence-based marketing decisions that create lasting value.

This course is part of the Mini-MBA Meaningful Marketing. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be