New customer centricity New customer centricity (3)

Training: New customer-centricity in 2024

In these transformative and accelerating times human behavior changes with the speed of light. Marketing that is built solely on customer data and today's segmentation is a strategy for failure. Before your plan, product or service is on the market, your customer has moved on. It’s time to embrace a new customer- and more insightful- approach to create a genuine futureproof go-to-market plan.

What will you learn?

  • How to detect the cultural and societal trends important for building future segmentation
  • How to define the future segmentation profiles fitting your business
  • How to build from your future segmentation a long-term go-to-market plan
Kristel Vanderlinden foto Kleur

Kristel Vanderlinden

Founder - FutureKind


This training is only available to BAM Members and Friends+.
If you are not a member yet, you can find the posibilities via this link.