This training day is part of the 7-day Mini MBA Meaningful Marketing programme and can also be followed as a standalone module. It focuses on one of the most critical strategic marketing decisions: identifying the right customers and determining how to create value for them.

You'll learn how to segment markets using behavioural, attitudinal and firmographic approaches, while exploring the growing importance of cultural segmentation and the role of identity and belonging in shaping customer behaviour. The session also examines the strategic choices involved in targeting different customer groups, from broad market approaches to more focused strategies, and how these decisions influence brand positioning, communications and organisational alignment. Finally, you'll discover how to translate a targeting strategy into clear priorities that can be understood, embraced and implemented across the organisation.

Whether you join this module on its own or as part of the full Mini MBA, you'll leave with practical frameworks to identify your most valuable audiences and build more focused, effective marketing strategies.

This course is part of the Mini-MBA Meaningful Marketing. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be