This training day is part of the 7-day Mini MBA Meaningful Marketing programme and can also be followed as a standalone module. It explores one of the most fundamental strategic marketing decisions: identifying the audiences that matter most and building a brand around them.

You'll learn how to segment markets using behavioural and attitudinal approaches while discovering why traditional frameworks only tell part of the story, and how cultural segmentation provides a deeper understanding of the role identity and belonging play in shaping customer behaviour. The day also examines the strategic choices between mass and focused targeting, highlighting why targeting is as much a brand identity decision as it is a media decision. Finally, you'll explore how to translate a targeting strategy into compelling storytelling, a distinctive brand universe, and strategic priorities that support broader business objectives.

Whether you join this module on its own or as part of the full Mini MBA, you'll leave with practical frameworks to identify your most valuable audiences and build more focused, effective marketing strategies.

This course is part of the Mini-MBA Meaningful Marketing. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be