B2B Marketing is no longer a support function; it is where revenue is won or lost. This workshop gives B2B marketers a practical framework to respond. This workshop combines short frameworks with real cases and hands-on exercises, so you leave with tools you can apply on Monday morning.

How to design, sharpen and communicate Value Propositions that truly resonate with your customers.

Articulating a clear, differentiated Value Proposition that directly clicks with your customer is not an easy exercise. Even less so in B2B, where several stakeholders take part in a (sometimes rather blurry) decision process. And you also need to understand the end consumer, whom you serve through your clients.

How do you identify the customer jobs, pains and gains that matter most, and make them fit your products or services? And, most importantly, how do you stand out against the solutions your customers rely on today? In this 3h workshop, you will learn and practice a customer-centric methodology to build sharp, differentiated Value Propositions, based on the battle-tested Strategyzer tools.

What you will take away:

• Your completed Value Proposition Canvas for your selected customer segment
• A simple tagline highlighting your key differentiator
• Your top three actions to make it market-proof

This workshop is super practical and action driven. Please come with your current product or your latest bet to run through the methodology, on your own or with your team. Having a couple of brains around the table never hurts.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be