AI is no longer just a tool—it’s a game-changer for marketing efficiency and creativity. This session will guide you through the why and how of creating custom GPTs, no coding required. Learn to automate recurring tasks like press reviews and social media posts, seamlessly integrate AI into your marketing workflows, and explore the power of Retrieval Augmented Generation (RAG) for deeper insights. In a hands-on workshop, you'll build your own personalized AI assistant, tailored to your marketing needs.

Program

• Why create GPTs and how (no coding knowledge required)
• Automating recurring tasks (press reviews, social posts, etc.)
• Integrating AI into existing marketing workflows
• Discover the potential of RAG (Retrieval Augmented Generation) for marketing departments
• Practical workshop: creating your own personalized AI assistant (GPT)

This course is part of the AI & Marketing Academy. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be