Agentic AI is reshaping digital advertising. From autonomous optimization to hyper-personalized experiences, these systems don’t just execute tasks they make decisions. For brands, this creates powerful opportunities to drive performance and efficiency, while raising new questions around control, transparency and trust.

Join us at this IAB Afterwork to explore how Agentic AI is impacting brands today and what it means for your advertising strategy next.

Register now >

Program

16:45: Doors open & Welcome

17:00 - 17:30: Setting the scene with Dimitris Beis (IAB Europe)

Kick off the evening with a global and European perspective on Agentic AI. Explore how cultural and technological differences shape adoption, hear the latest from the IAB working group on usage, trends, and challenges, and understand what this means for brands navigating the evolving AI landscape.

17:30 - 18:15: Use Cases by:

Anthony Belpaire BNP Paribas Fortis	Jérôme Naif Proximus

18:15 - 19:00: Closing debate 

Alain Heureux Moderator	Bram Cappaert iO	Agnès Maqua Adastone	Anthony Belpaire BNP Paribas Fortis	Jérôme Naif  Proximus