In the rapidly evolving world of marketing, understanding and leveraging artificial intelligence (AI) is no longer optional—it’s essential. Our AI & Marketing Academy is designed to equip professionals with the knowledge, tools, and hands-on experience needed to harness AI's potential.

As AI continues to reshape the marketing landscape, mastering advanced prompting and research methods is key to staying ahead.

Program

Module 2:

• Basic principles of effective prompting. What are promoting structures and methods?
• What tools can you use to improve your prompts? 
• Practical exercises: use of “advanced” prompts for market analysis, social networking campaigns, data analysis, research summaries, persona development, etc.
• Creation of a customized prompts library

Module 3:

• Google's limitations and new AI search tools (Perplexity, SearchGPT, STORM, etc.)
• Advanced research techniques for market analysis and competitive intelligence with Perplexity
• Using Notebook LM to analyze documents and create podcasts
• How to generate automated reports and summaries
• Practical exercises on real marketing cases

This course is part of the AI & Marketing Academy. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be