As AI becomes a core part of marketing and business strategies, understanding its ethical and legal implications is essential. This session explores key issues such as data privacy, intellectual property, and compliance with regulations like GDPR. You'll also dive into the challenges of algorithmic bias, its impact on decision-making, and best practices for responsible AI use. By the end, you'll be equipped with the knowledge to integrate AI ethically and securely into your workflows while protecting both your business and your audience.

Program

• Ethical issues surrounding the use of AI 
• Legal and regulatory framework (intellectual property, RGPD, etc.)
• Data security and confidentiality
• Algorithmic biases and their impact
• Best practices for responsible use of AI

This course is part of the AI & Marketing Academy. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be