Go to market (1) Go to market (2)

Training: Go to Market

Dates: 25th of June 2024

Timing: 09:00 AM - 05:00 PM

Location: IBM, Bourgetlaan 42, 1130 Brussel


BAM Members: € 600 excl. VAT

BAM Non-Members / Friend+: € 800 excl. VAT

This day is a meticulously curated training day tailored for marketers or account manager in agencies, seeking to refine their go-to-market strategies. The overarching goal of today's program is to elevate your strategic prowess and provide you with the indispensable tools required to navigate the ever-evolving marketing landscape with precision.

Throughout this immersive experience, our primary objectives include fostering a comprehensive understanding of category vision, empowering you to develop a strategic framework that aligns seamlessly with market demands. We aim to delve into the intricacies of category management, unraveling its nuances to empower you in positioning your products or services effectively.

Another pivotal focus will be on the principles of omnichannel marketing. We intend to show the strategic integration of online and offline channels, providing you with a comprehensive understanding of how to optimize customer experiences and expand your market reach seamlessly.

As we progress, the art of crafting a compelling sales story will take center stage. Our goal is to equip you with the skills to weave narratives that resonate with your audience, ensuring persuasive communication in every business interaction. 

At the end of this day, you will be able to know which channel to prioritize, how to develop your category vision, create your own sales story.


  • Session 1. Marketing: Strategies for Seamless Customer Experience

    In the ever-evolving digital era, mastering the art of omnichannel marketing is essential for businesses striving to enhance customer engagement and accelerate growth. This in-depth training session aims to equip participants with the essential knowledge and skills to navigate the complexities of creating a mixed experience customer journey. We'll explore how to blend various channels and touchpoints into a cohesive, unified customer experience, ensuring your brand delivers a consistent message and meets customers where they are.

    Outcomes: Participants will leave this session with a deep understanding of how to create and implement a successful omnichannel marketing strategy that emphasizes a mixed experience journey. Equipped with practical tools and insights, attendees will be ready to transform their marketing approach, optimize customer engagement, and seamlessly expand their market reach.

    Embrace the opportunity to revolutionize your marketing strategy by mastering the principles of mixed experience omnichannel marketing.

    Teacher: Cédric Cauderlier


  • Session 2. Cracking the Code: Harnessing Category Thinking for Success

    During this highly interactive training session, you will discover the fundamental principles of category thinking and unleash its power to shape opportunities within your organization and with customers. Explore the strategic shift towards Category-Based Persuasive Selling and revolutionize your sales approach for unprecedented success.

    Training Objectives:

    • Understand what a Category Vision and why it’s important
    • Know the basic steps to build a category vision
    • Get inspired of turning the vision into concrete activations
    • Leverage category thinking to win with customers
    • Understand the basics of Category Based Selling

    Teacher: Tijs Dujardin

  • Session 3. Sales strategy and creating selling story

    The focus will be on the different steps of the Sales Strategy journey. From analysing the current situations, the Ideal Customer profile, to the definition of a Sales Vision; the importance of relevant objectives setting and the sales strategy initiatives to become a high achieving company and win with customers. Finaly, customer engagement strategy will be a key point to fuel the virtuous sales circle.

    The selling Story part will be the opportunity to understand how to build a strong value proposition, have a deep customer understanding to feed customer needs and become customer centric.  

    Training Objectives:

    • Understand why and how a Sales Strategy is the key partner of the Marketing Strategy.
    • Bring customer satisfaction as a growth driver.
    • Build a customer centric Sales Strategy.
    • Integrate the selling story components to manage commercial conversation and handle objections.

    Teacher: Mathieu Swine

This course is part of the Meaningful Marketing Academy. View the full training program.



Do you want detailed information about the trainings and which of them best suit your profile?

Nathalie Prieto

Contact Nathalie Prieto, Head of activities & sponsoring

+32 472 10 20 85 - nathalie.prieto@marketing.be