In the ever-evolving digital era, mastering the art of omnichannel marketing is essential for businesses striving to enhance customer engagement and accelerate growth. This in-depth training session aims to equip participants with the essential knowledge and skills to navigate the complexities of creating a mixed experience customer journey. We'll explore how to blend various channels and touchpoints into a cohesive, unified customer experience, ensuring your brand delivers a consistent message and meets customers where they are.

Outcomes: Participants will leave this session with a deep understanding of how to create and implement a successful omnichannel marketing strategy that emphasizes a mixed experience journey. Equipped with practical tools and insights, attendees will be ready to transform their marketing approach, optimize customer engagement, and seamlessly expand their market reach.

Embrace the opportunity to revolutionize your marketing strategy by mastering the principles of mixed experience omnichannel marketing.

Teacher: Cédric Cauderlier

During this highly interactive training session, you will discover the fundamental principles of category thinking and unleash its power to shape opportunities within your organization and with customers. Explore the strategic shift towards Category-Based Persuasive Selling and revolutionize your sales approach for unprecedented success.

Training Objectives:

• Understand what a Category Vision and why it’s important
• Know the basic steps to build a category vision
• Get inspired of turning the vision into concrete activations
• Leverage category thinking to win with customers
• Understand the basics of Category Based Selling

Teacher: Tijs Dujardin

The focus will be on the different steps of the Sales Strategy journey. From analysing the current situations, the Ideal Customer profile, to the definition of a Sales Vision; the importance of relevant objectives setting and the sales strategy initiatives to become a high achieving company and win with customers. Finaly, customer engagement strategy will be a key point to fuel the virtuous sales circle.

The selling Story part will be the opportunity to understand how to build a strong value proposition, have a deep customer understanding to feed customer needs and become customer centric.  

Training Objectives:

• Understand why and how a Sales Strategy is the key partner of the Marketing Strategy.
• Bring customer satisfaction as a growth driver.
• Build a customer centric Sales Strategy.
• Integrate the selling story components to manage commercial conversation and handle objections.

Teacher: Mathieu Swine