# 1 session

The impact of the shift to consumer centric thinking.

Programme

In this session, we delve deeper into mapping a consumer or customer's decision-making process and how this can lead to digitally relevant communication. Together, we look at the shift from product centric to consumer centric thinking and translate this to the impact on marketing decisions and online presence

• Introduction to consumer-centric thinking: digital evolution and the change in purchasing behaviour.
• Introduction to the customer journey, from awareness to purchase
• Research methods for the journey
• Translation to impact on a website and content marketing

You wish to further deepen your competences?

This session is part of the training Digital Marketing.